Targeting larger customers vs smaller customers: A comparison
Every ETS firm should have a defined target customer profile. This is basically the customers that they find ideal and will be willing to...
How The Technology Adoption Curve Impacts ETS
When we introduced ETS we briefly touched on how the sales motion is different between ETS and traditional tech services here but we...
10-steps to prepare for a call with your advisor
Advisors play a critical role in the success of startups. This is especially true for ETS firms where the norms of doing business or...