For tech consulting firms, content marketing isn’t a buzzword. It’s one of the most powerful ways of finding IT consulting clients and driving IT services sales. By creating valuable, customer-focused resources that speak directly to your target customer’s challenges, you demonstrate expertise, build trust, and position your company as the go-to advisor in your niche.
As many as 60% of B2B buyers make the decision based on digital content , so if you’re not utilizing content marketing then you’re falling behind. Great content cuts through noise, showcases expertise, and nurtures prospects, making it a direct path to sustained client acquisition.
Content marketing has never looked more different. With new technologies and shifting buyer behaviors reshaping how IT consulting firms generate leads and close deals, here are the guiding best practices for how to sell IT services via content marketing this year:
Producing well-crafted, value-packed content less frequently outperforms posting more often with lower-quality pieces. Deep-dive blog posts, case studies, and explainer videos resonate best with the audience for IT services or tech consulting.
With voice assistants like Siri and Alexa growing in use, optimizing content for natural language queries and question-based long-tail keywords can help your IT services company tap into a new way to reach your audiences.
Use AI tools and automation for hyper-personalized content at scale, and dynamic website experiences that adapt to user behavior — resulting in higher engagement rates. Because AI also influences search now, optimizing your content for AI is also worth looking into.
Video marketing continues to be impactful. At least 51% of B2B buyers use YouTube for research before a purchase. As a tech services firm, you have the chance to invest in video tutorials, client testimonials, and live interactive sessions to build a connection with your target customers.
Are you getting the most out of your content? Flexible repurposing helps you turn blogs into podcasts, infographics, and other forms of media. This way, you can keep content fresh while maximizing reach by offering audiences different ways to consume the content you’ve created.
If you’re a founder in the market to sell IT services without heavy ad spends, consider sharpening your content marketing approach. Start with one key client challenge, build a valuable resource focused on it, and optimize it with AI and video tools to stand out in the competitive tech services market. By leveraging personalization, video storytelling, and immersive experiences, you can create authentic connections.
Our experience at Flux7 confirmed the power of strategic content as a part of our sales engine and marketing mix. For IT consulting and professional services companies, content is a low-cost high-return method to generate trust, nurture leads, and grow IT service sales sustainably.