Product companies are hiring consultants. Customers are building solutions themselves. Engagements a...
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The fastest-growing risk in tech services isn’t the pace of innovation. It’s the efficiencies innova...
The excavator industry saw a century of technological evolution. Steam gave way to diesel. Booms bec...
We’ve established that AI is enabling Customization at Scale, fundamentally changing the contract be...
In our last blog post we asserted Forward Deployed Engineers (FDEs) represent a disruption to tech c...
We’ve been talking about partnerships at Vixul, but how partnerships work is being disrupted right n...
IT services founders feel like they are being pulled in all directions. This is the reality of being...
Twice a week, I receive a message from someone claiming to have the best team for customer software ...
In our series on Account-Based Marketing (You can read these here: ABM 1, ABM 2, ABM 3, ABM 4, ABM 5...
One of the most ever-present conflicts we see is the conflict between Sales and Marketing. Ask any e...